The above quote is from a scene in Modern Family (which I love). Although an author may disagree, when it comes to copywriting it stands true.

My Name is Elton and I spend my days as a copywriter/content creator working in my camera design inspired garden office in Farnborough (40-mins from London), which also doubles as a photo studio, writers den and popcorn filled home cinema.

The ocean and water inspire me (you’re realising why I chose the Liquid Copywriting name now), so you may also find me working down in The Witterings, Chichester where we have a static home close to the beach.

Continuing the theme, I’m also a true sucker for waterparks, but you’ll never find me working whilst at one.

I‘ve worked in content all my life. I was creating, writing, photographing and filming from the moment my Dad gave me his old Minolta as a 10 year-old. On work experience, I hung out of an RAF helicopter on manoeuvres taking photographs when I was thirteen, probably wouldn’t be allowed now, but core memories none the less. 

I had my first poem published at fourteen and received the princely sum of 28p from Penguin Publishers. I still have the cheque. My best man even went as far as dressing up as a penguin at my wedding to deliver aforementioned supersized cheque in front of a bemused audience. I’ve been writing ever since.

I studied photography and film making at College, went on to work on TV and film sets and worked in advertising in the dot-com bubble years. I learnt marketing and sales the hard way by running my own business for fifteen years.

• I started a family, the best experience of all.
• Travelled and inevitably worked in travel.
• Currently manage and create the content on 3 travel sites with combined page views of over 1.5m per month.
• Write blogs, articles, social posts, ads, releases, scripts and pages and pages of web content.
• Build small websites from scratch on WordPress.
• Learnt SEO and made it a friend, but not the be-all and end-all of content.
• Photograph professionally with various awards and publications to my name.
• Play sport, lots of sport.
• Write children’s books about a scruffy dog and a mole named Martha.

I listen to Hans Zimmerman whilst I work. I’m fascinated by space and find myself listening to the Interstellar soundtrack more often than I probably should. One Hundred Days of Solitude and The Right Stuff are my two favourite books (if pushed for just two).

I love The Secret Life of Walter Mitty film. Because it reminds me of the great motto of Life Magazine and of life in general.

“To see the world, things dangerous to come to, to see behind walls, draw closer, to find each other and to feel.”

I take everything I have learnt and experienced and use it to create great content. And if I have not experienced it yet, I’ll research it and learn it until I can.

I’m a trained and experienced copywriter. I’m also a content writer, SEO writer, author, photographer/compositor and videographer. I’m not a jack of all trades, although on paper it seems I could be. I’m a focussed individual who loves to create useful engaging content.